Your Branding is Your Handshake

Your branding says so much. They say a picture is worth a thousand words, and I say that a logo is worth ten times that. With a single graphic design, you are communicating the essence of who you are and what you do. You are telling your story in the blink of an eye, giving potential clients a snapshot of the vision behind it. The fonts, lines, shapes, design, colors, and images you use to create your logo and the branding supporting it all add layers to the story, giving the perfect opportunity for you to tell this story with depth and bring about connection with the people you wish to serve.

Think of it this way: When you’re prepping for a job interview, chances are you’re going to take extra time that day to make sure you present the best version of yourself. Your appearance and, more importantly, your mindset, are of great importance when seeking to create a solid first impression. You put intention into your handshake, how you speak, and your body language for the duration of your time in the interview. Sound about right?

So then, how much more important is it that you present yourself, and your company, in the very best light possible when someone discovers you? Whether it’s a business card, a Google result, or an ad on Facebook, you want them to experience the same level of intention you would put into that job interview. Take the time to create an environment in which potential clients can connect with your business. You do this through your branding, and by extension, your website.

“How you present your business online is your digital handshake, and you only get one, so make it good. ”

In addition to creating connection with your first impression, good branding will help you stand out. Because no matter what you do, or offer, in the holistic wellness space, I would bet that you aren’t the only one doing what you’re doing. Anyone can go online and find a premade logo template and upload it to a premade site template. It’s that accessible. And sometimes when someone’s in a tough situation where that’s all they can afford to do, it gets the job done, so I’m not going to badmouth that. I’ve been there, so I get it.

There are just so many businesses out there who do just that, though. And you want to stand out in the crowd. You want to show your potential clients that you care to put time into your branding the same way you care to put time into whatever product or service you’re offering to them. Even if they don’t actively realize that’s what you’re communicating, it will come across, and if your vibe resonates with them, it results in a like, a follow, engagement, and ultimately connection. This is extremely important for any business, but especially in the wellness space.

So I would urge you to think about all of this and reflect, whether you’ve already got branding or you’re not quite there yet in your journey. Ask yourself if your story is being told by your logo, colors, etc.

I hope I’ve given you a new perspective on how much solid branding can amplify your impact, which is my goal in sharing this. Until next time!