"Kindred & Kind" text logo in serif font

Amplify your Impact


Soul-Led Web Design for Women-Owned Holistic Wellness Businesses

Work with Me

Let me Guess…

You found yourself here because you’re a therapist, coach, or wellness practitioner who needs a website that truly connects with the people you want to impact.

Or maybe…

✓ You know that having a solid website is crucial to growing your business, but you don’t know where to start.

✓ You need a website that helps you build an authentic connection with your ideal client, but you’re not sure how to make that happen.

✓ Your business has so much potential—you just need someone who gets your vision to help bring it to life online.

White ampersand symbol on green circle background

✓ Designing a website feels overwhelming, and honestly, you’d rather focus on doing what you love: touching lives.

You’ve heard that working with a designer is complicated, expensive, and time-consuming—and that overwhelms you.

✓ You don’t just want to work with someone who can make pretty pages… you want someone who understands the challenges you face as a woman in business and can hold space for your unique vision.

Running your business is a lot to handle—can’t one thing be easy??

(SPOILER: IT CAN!)

And I can help.

As a business owner in the holistic wellness space, you deserve a website that feels as genuine and caring as the work you do.

Running a business like this means you pour so much of your energy into helping others heal, grow, and thrive, and I understand how exhausting that can be. My goal is to lift that burden by handling your website design with care so you don’t have to worry about it.

When you work with me, you will feel guided through every step.

The experience I’ve gained in the last 20 years has taught me not only how to be a great designer, but more importantly, how to hold space for your vision and turn it into a design which shares your heart authentically.

After all, in order to help people, you first have to connect with them.

They need to see—no, feel—the passion you have, resonate with you, and realize that they have found someone they want to work with.

What if I told you that all I need is 1 week to design you a website that feels like you?

Your One-Week Website Journey


  • KINDRED CONSULT
    Before booking a project, we’ll start with a 40-minute call to learn more about each other and determine if we are a good fit to collaborate.

    BOOKING & PREPARATION
    If we agree that it feels like a good fit, then I’ll send you the contract and invoice for a 50% deposit, which is required to secure your spot on my calendar. Then you will receive your welcome guide, which guides you in preparing for the project. Once you’ve submitted all of this, we’ll get your project scheduled.

    DESIGN & REFINE
    After our Alignment Call on day one of the project comes the part where you sit back and let me work my magic. You get a round of refinement edits (if necessary), as I want to work closely with you to ensure that your website truly represents your vision.

    DELIVERY & LAUNCH
    I like to close the project with a Wrap-up Call on the last day to go over everything. I’ll toss some virtual confetti to help you celebrate your beautifully aligned new site, and we’ll hit publish together!

    AFTER THE LAUNCH
    You get 14 days of post-launch support via Slack, and then if you’re wanting ongoing support after that, I have multiple options, including monthly packages and VIP days!

    • Complete Soul-Led Squarespace Website Design: up to 4 Pages

    • 1:1 High-Touch, Heart-Centered Service

    • Your Existing Branding Fully Implemented*

    • 30-minute Alignment Call

    • Light Copy Audit (if needed)

    • 1 Round of Design Revisions

    • Domain Name Setup

    • Contact Form Build

    • Mobile Optimization

    • WCAG Accessibility Contrast Check

    • Basic SEO

    • Squarespace Circle Partner Discount on Annual Website Membership

    • 30-minute Wrap-up Call

    • 14 Days Post-Launch Support via Slack

    • 1 Month Access to The Kindred Society Online Membership

    Starts at $1,500

    *If you do not have existing branding, or your existing branding is not aligned with your vision, I do offer branding design as an add-on!

    • Advanced SEO

    • Branding

    • Copywriting

    • Physical or Printed Items

    • Squarespace Subscription or Domain Fees

    • Additional Pages

    • Blog Design + Setup

    • Branded Link Tree

    • Branding Design

    • Copywriting/Editing

    • Email Marketing Integration Setup

    • Graphic Design

    • Instagram 9-Grid Design

    • Online Membership Setup

    • Online Shop Setup

    • Sales Funnel Design

    • Scheduling Solution Integration Setup

    Note: Some add-ons, such as branding design, may extend the timeline of the project to 2 weeks!

Work with Me

Who am I?

Hi, my name is Annie, a matcha-sipping designer and alignment coach who loves playing with fonts & colors between cosy 1:1 sessions.

Ever since I can remember, design has been at the center of my life. I can’t believe it’s been more than twenty years since this love affair began, and I am still so awed by the power good design can have.

In 2020, when I saw how much therapy helped my best friend heal after losing her partner tragically, I realized that I wanted to find healing as well. That one decision has taken me on such a beautiful journey, helping me discover that wellness truly is a lifestyle, not just something you turn to when life gets tough.

Through the many holistic modalities I’ve explored, I have met some of the most incredible women. They saved my life and gave me a deep respect for women like you who seek to help others on their journeys.

So that leads me to the driving force behind what I do, which is the passion I have for making an impact on the lives of women running businesses in this space. Knowing that the way I combine my lived experiences, intuition, and expertise can amplify the amazing work you do feels like magic.

Work with Me

What Kindred Clients Are Saying…

Are we Kindred Spirits?

Definitely, if:

✓ You want a website which aligns with your vision

✓ Authenticity and alignment are important to you

✓ You want to attract the right people

✓ You want to be guided and supported

Unlikely, If:

𐄂 You don’t really care if your site is the best

𐄂 You are looking for premade websites

𐄂 You don’t think custom design is important

𐄂 You want to be in charge of everything

Work with Me

Frequently

Asked

Questions

  • With how broad the holistic wellness space is, that’s a great question. Here’s a list:

    • Trauma-Informed Therapists & Coaches

    • Women’s Wellness Practitioners

    • Functional Medicine Doctors

    • Somatic Therapists

    • Human Design Coaches

    • Yoga Studios

    • Chiropractors

    • Massage Therapists

    • Product-Based Wellness Businesses

    Whether you’re included in this list or not, if you are in the holistic wellness space, I would love to learn more about what you do, your industry, and how I can potentially impact your journey.

  • I’m really glad you asked! I’ve got a post on the blog which goes through some of the reasons every professional in this space should invest in aligned website design!

  • As a designer, I will admit that seeing how quickly AI is moving is a bit unnerving. This is why the more I see it popping up, the more passionate I am about nurturing human connection. And why I strongly believe that no matter how capable AI ends up being in my field, there will always be people looking for human designers.

    AI simply cannot compete when it comes to getting to know you, holding space for your vision, and using intuition to create truly soul-led design.

    It can’t witness your story.

    It can’t honor your passion.

    I do not utilize AI in my designs. Period. When you work with me, every section of every page will be thoughtfully and intentionally crafted by my own two hands.

    Furthermore, every word written on my website, socials, email newsletter, etc will be written with love by me. Period. I grew up with an English teacher for a mother, so I know how to use em dashes correctly, too — it’s not a sign of AI in my writing, thank you so very much!

    That being said, some of my clients do employ AI models to assist in writing their website copy. I do not discriminate or judge! Use the tools that make it possible for you to run your business.

    I hope that this answers any questions or concerns you may have.

  • My 1-Week Website Journey is up to 4 pages, so we can definitely discuss options! A solid 1-Pager, when built right, can be quite impactful. Be sure to mention this in the inquiry form.

  • I love designing larger websites! If you’re needing more than 4 pages, then include this in your inquiry. We can discuss a custom package option!

  • Yes, I sure do! Branding is the other area I am most passionate about. If that is something you would like to learn more about, be sure to include it when you are filling out your inquiry form below.

  • While I do know how to design on many platforms, I work primarily in Squarespace, as it has the best balance that I have found between ease of use and robust features. It is very easy for me to do everything I need to on the backend when setting up your website, designing it, and also updating or expanding it in the future when you need me to. And because I am a Squarespace Gold Circle Partner, you will receive a great discount on your annual plan with them!

    As far as what they offer, they cover so many bases. I love the simplicity of having everything in one place, as it’s a huge time saver! Here are some of my favorite features:

    • Blog builder, with monetization options

    • Email marketing tools

    • Online shop for selling products AND services

    • Invoicing

    • Online course creation

    • Paid membership creation

    • Google Workspace integration

    • Acuity scheduling integration

    • Domain name management

    • Integrations for things they don’t offer natively!

  • I only work with one website design client at a time. This helps me to deliver a truly exceptional experience in which each of my clients receives the dedicated attention you truly deserve.

  • Because I do only work with one client at a time, you probably will need to book in advance. But we’ll go over scheduling in your Discovery Call so that we can discuss options!

  • Yes, it really does. 20+ years of experience, especially when paired with my intuition, enable me to work quickly while maintaining a strong connection to my client in order to translate their vision into design.

    I also know how easy it can be as a business owner to put off things we think will take a lot of time. And especially for those of us who are neurospicy, the overwhelm can mean we don’t actually get around to doing them. So by offering such a quick turn-around time, my goal is to help you get past these roadblocks and come out on the other side with a beautiful website you feel great about!

  • Yes! I have multiple options that we can discuss when you’re ready, including monthly packages and VIP days!

  • Yes! I offer coaching for businesswomen who feel that alignment is missing between their life & business but aren’t sure where — or what to do about it. For example, perhaps your vision for your life has shifted, and now your business doesn’t support this change, resulting in friction instead of flow. That’s where I come in, able to give an outside perspective and use my intuition to help guide you toward alignment.

    I have only just begun offering this, so I don’t have a full page set up for it yet! But if coaching is something you’d like to learn more about, please include it in your inquiry form.

  • That is a question that can only really be answered by you during our Discovery Call. I’m sure we can both relate to the part of being an entrepreneur where our time and energy are limited, and we want to use them in such a way which aligns with our visions. That’s how I approach every potential project, and that is how I want my clients to approach working with me: do I align with what you and your business need? Does my culture align with yours? We can find out together! :)

  • kin·​dred (adjective) : of a similar nature or character

    On my wellness journey, I have come to treasure the sacred connection of likeminded women. Having the privilege of sharing spaces with kindred spirits is a precious gift which empowers us and amplifies our light.

    “In a world where you can be anything, be kind.”

    This is a quote you might hear a lot around here. It doesn’t mean not speaking up, or allowing honesty to go by the wayside—for me, it means tempering the truth with kindness. Protecting your peace when needed while also remembering that we are all human.

    I love the icon version of my logo too, the ampersand. It reminds me that often there is a duality which exists in what we feel, how we act, and how we perceive the world. We can maintain boundaries and be kind. We can be afraid of the unknown and excited for a new chapter. And realizing this helps us truly embrace our emotions fully so that we can hold space for them. It really is beautiful.

Please fill out the inquiry form below! I will use your submission to get a feel for what you’re looking for, so please be thorough. As a one-woman studio, I am very intentional in who I decide to work with so as to ensure an excellent experience for both my clients and myself. I look forward to hearing from you, and I should be able to get back to you within 1-2 business days!

Ready to take the first step?